Taking on the London Marathon next year for charity and wondering how you can raise money? There’s no doubt that fundraising for charity is almost as hard as the challenge itself, so we share our top tips to get the most from your fundraising efforts.
1. Virgin Money Giving
Virgin Money Giving is one of the best tools for people to donate to your cause and most charities are registered for the service. Simply register for an account and use the helpful wizard to online put your page together and select the charity or charities you’d like donations to go to. Friends and family can then donate to your cause and you can easily track the money you’ve raised. Virgin Money Giving will also look after Gift Aid for you, meaning that each donation goes a little further when the donator is a tax payer.
2. Get social!
Set up a page on Virgin Money Giving or similar? Great, now promote it. Update your Facebook status with the link to advertise your mission to friends. Try not to publicise too often as it can look pushy and have a detrimental effect, but a few well placed Facebook statuses and Tweets around payday or near the event can have a really positive effect on your fundraising efforts. Be sure to explain why the cause is so important to you.
3. Match funding
Check your company policy, but many companies now offer match funding initiatives for employees taking on events like this. So if you were able to raise £500, you may be able to apply to your company to match that. Suddenly that £500 is now £1000.
4. Organise a raffle
Raffles are a great way to raise funds. Often people can’t afford to donate to as many causes as they may like, but raffles are a fun and cheap way of people supporting your cause. Approach businesses to see if they may be prepared to donate a prize in return for the positive promotion and advertising and raffle it off. I was able to raise nearly £150 from my weekly bowling league after a company agreed to let me raffle off a shirt.
5. Organise an event
It may require effort, but organising an event is a great way of boosting funds for a cause. Organise a bake sale at work, with proceeds going towards the charity. Ask your local pub if you can organise a charity pub quiz, or arrange a coffee morning, with entry fee going towards fundraising. Afternoon teas are a great way of raising money whilst having fun – tidy the house, lay on some cucumber sandwiches, scones and tea and invite your friends over for a suggested donation.
Remember, charity giving is a personal choice and don’t feel disappointed if someone chooses not to sponsor you. Just smile and thank someone for their consideration and move on. Good luck!